Search engine marketing (SEM) is a digital marketing strategy used to boost the visibility of a website in search engine results pages. While the industry term referred to both organic search activities such as SEO and paid, it now refers almost solely to paid search advertising.
SEM also alternately referred to as paid search or pay per click (PPC).
With the growing number of clients researching and shopping for products online, search engine marketing has become a critical online marketing tactic for augmenting a company’s reach. In fact, the majority of new visitors to a website find it by performing an inquiry on a search engine.
In SEM, advertisers only pay for impressions that attract visitors, making it a proficient way for a company to spend its marketing money. As an added bonus, each visitor incrementally enhances the website’s rankings in organic search results.
Since consumers enter search queries with the intention of finding data of a commercial nature, they are in an outstanding state of mind to make a buy, compared to other websites such as social media where users are not clearly searching for something.
Search marketing reaches customers at exactly the right time when they are open to new data. Unlike the mainstream of digital advertising, PPC advertising is non-intrusive and does not break off their tasks.
Results are immediate with SEM and it is arguably the greatest way to drive traffic to a website.
We tailor our search engine marketing solutions to the modified needs of each and every client. There’s no cut and paste approach to SEM because every business is unique. We’ll take the time to understand your business and audience before devising an adapted SEM tactic that’s designed with ROI in mind.
Our search engine marketing services comprises of SEO, PPC, local map solutions, social media marketing, and proprietary technology that aids give you the edge over your competitors. As a full-service SEM marketing agency, we can maintain the complete spectrum of online tactics and advice on how best to incorporate them.